afumi inc. (“We”, “afumi”) has established the following privacy policy (“Privacy Policy”) in order to properly handle information relating to users (“Personal Information”) in our operation of "?" (“Service”) and the individual services provided in conjunction with the Service (collectively, “Services, etc.”).

Article 1. Compliance with Applicable Laws, Regulations, and Guidelines

As the administrator of Personal Information, we will comply with the Personal Information Protection Act (Act No. 57 of 2003; the “Personal Information Protection Act”), as well as other relevant laws and regulations, the guidelines, etc. established by the Personal Information Protection Commission, and this Privacy Policy, and handle Personal Information in a lawful and appropriate manner. In this Privacy Policy, Personal Information includes, but is not limited to, ‘personal information’ as this term is defined in the Article 2, Paragraph 1 of the Act on the Protection of Personal Information; and the same applies hereinafter.

Article 2. Collection and Use of Personal Information

1. 1. We may collect and use the Personal Information set forth below through the collection methods below, and we may collect Personal Information otherwise than as set forth below; however, in any case, we will collect and use this information through lawful and appropriate means.
   1. (1) Personal Information that we obtain directly from users
      • a. Information relating to profile, such as name, age, date of birth, sex, etc.
      • b. Contact information, such as email address, residential address, phone number, etc.
      • c. Information necessary for user verification, such as ID, password, etc.
      • d. Information required for payment and settlement, such as credit card information, bank account information, etc.
      • e. Information relating transaction details, such as information collected through online forms, etc.
      • f. Information necessary for transmission of NFTs, such as wallet address, etc.
      • g. Other information related to information described above.
   2. (2) Personal Information that we obtain through automated means, and that we obtain from third parties
      • a. Information such as IP address, web browser, device and OS type, information relating to language and time zone, etc., and information relating to certain cookies stored on the device, as well as other information for identifying user communications and devices, etc.
      • b. Information relating to the websites or search terms that users referred to when visiting the website of the Service (“Service Website”), as well as specific web pages and products displayed to user within the Service Website, along with the display time, and other information relating to how users utilize the Service Website.
      • c. Information provided by users to payment service providers necessary for payment processing.
2. 2. There may be cases where, if user does not provide Personal Information, in whole or in part, it may not be able to use all or part of the Service Website or the Services, etc.

Article 3. Purpose of Use, etc.

1. 1. We will collect and use Personal Information within the scope of the following purposes of use and will not use it for any other purposes, except in cases where we have obtained the user’s consent or as required by law.
   1. (1) For identity verification in the Services, etc.
   2. (2) To provide the Services, etc., for user support in conducting the Services, etc., and to carry out after-sales services.
   3. (3) To communicate with the user as necessary for the operation of the Services, etc.
   4. (4) For billing, refunds, payments, etc. and related administrative processes.
   5. (5) To provide information and advertisements relating to our products or services via email, etc.
   6. (6) To respond to inquiries from user.
   7. (7) To carry out marketing activities responsive to user’s interests and preferences, based on the analysis of user’s browsing history, purchase history, etc.
   8. (8) To carry out campaigns and contests.
   9. (9) For analysis and research necessary for the improvement of the Service, etc., and the development of new services.
   10. (10) To respond to violations of the terms of use of the Services, etc. or other rules established by us, as well as to investigate, detect, and prevent fraudulent use of the Services, etc.
   11. (11) For the provision of Personal Information to third parties as specified in this Privacy Policy.
   12. (12) To notify users of changes in this Privacy Policy.
   13. (13) Other purposes incidental to the purposes listed in (1) to (12).
2. 2. We may change the purpose of use of Personal Information, provided that the purpose of use after the change is reasonably determined to have relevant connection to the purpose of use prior to the change. In the event of a change in the purpose of use, we will notify user or announce the revised purpose of use on the Service Website through our designated methods.
3. 3. The period of use of Personal Information shall be the period necessary to achieve the purposes stated in paragraph 1.

Article 4. Provision to Third Parties, etc.

1. 1. Except as provided in this Privacy Policy or with the prior consent of the user, we may provide the user’s personal data (“Personal Data” as defined in Article 16, Paragraph 3 of the Personal Information Protection Act; and the same applies hereinafter) to third parties (including third parties located in foreign countries) in the following cases:
   1. (1) When Personal Data is provided, either in whole or in part, pursuant to its processing via outsourcing, within the scope necessary to achieve the purpose of use.
   2. (2) When required by laws and regulations.
   3. (3) When necessary for the protection of human life, wellbeing, or property, and it is difficult to obtain the user’s consent.
   4. (4) When especially necessary for the improvement of public wellbeing or the promotion of healthy child development, and it is difficult to obtain the user’s consent.
   5. (5) When necessary for cooperation with a national agency, local government, or a person entrusted by them in performing tasks prescribed by law, and obtaining the user's consent may hinder the execution of such tasks.
   6. (6) When otherwise permitted under laws and regulations concerning the protection of Personal Information.
2. 2. We operate the Service using Shopify and provide Personal Data to Shopify. For information on how Shopify uses personal information, please refer to their privacy policy (https://www.shopify.com/legal/privacy).
3. 3. We use Google Analytics to monitor the usage of the Service Website by users. Google Analytics collects and analyzes user communication information, device information, access logs, etc. using cookies, etc., and we receive the results of such analysis. For information on how Google uses personal information, please see their privacy policy (www.google.com/intl/en/policies/privacy/partners/). Additionally, users can opt-out of use by Google Analytics via this link (https://tools.google.com/dlpage/gaoptout).

Article 5. Joint Use

We engage in the joint use of Personal Data as follows:

1. (1) Items of Personal Data subject to joint use:
   The information listed in Article 2, Paragraph 1 of this Privacy Policy.
2. (2) Purposes of the joint use of Personal Data:
   The purposes described in Article 3 of this Privacy Policy.
3. (3) Scope of parties with whom the Personal Data is jointly used:
   ANEW Holdings Inc.
4. (4) Administrator responsible for the joint use:
   afumi inc. (Stumps Ikejiri Ohashi 1F, 1-6-13 Ohashi, Meguro-ku, Tokyo 153-0044, CEO Shingo Sato)

Article 6. Measures for Managing the Security of Personal Information

We will implement necessary and appropriate measures for managing the security of the Personal Information, including preventing the leaking, loss, or damage of Personal Information that we handle. For more details, please contact us at the ‘Contact’ address below.

Article 7: Disclosure, Correction, Cessation of Use, etc., of Retained Personal Data

1. 1. In accordance with the provisions of the Personal Information Protection Act, we will promptly respond to requests from the user in the cases listed below, provided that we confirm that the request is made by the user who is identifiable by the Personal Information/personal data the subject of the request. However, this does not apply if we are not obligated to disclose or notify under the Personal Information Protection Act or other applicable laws and regulations. Please note that we may charge a prescribed fee for handling such requests.
   1. (1) If a user requests disclosure of personal data held by us (“Retained Personal Data” as defined in Article 16, Paragraph 4 of the Personal Information Protection Act; and the same applies same hereinafter), or notification of the purpose of use of Retained Personal Data.
   2. (2) If a user requests correction, addition, or deletion of the content of Retained Personal Data, on the grounds that it is not factual.
   3. (3) If a user requests cessation of use or deletion of Retained Personal Data, or cessation of its provision to a third-party provision.
   4. (4) Where the user otherwise makes a request based on the laws and regulations regarding the protection of the Personal Information.
2. 2. Users who wish to make a request specified in the preceding paragraph are to contact us at the address provided in Article 10 of this Privacy Policy (’Contact’).
3. 3. Users have the right to file complaints with the supervisory authority at any time.

Article 8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time due to changes in our business practices, operational requirements, legal obligations, or regulatory reasons. Unless otherwise specified by us, the revised Privacy Policy will be effective from the time it is posted on the Service Website.

Article 9. Governing Language

The official text of this Privacy Policy is in Japanese. Even if a translation in English is provided, it is for reference only, and only the Japanese version shall have effect as the Privacy Policy.

Article 10. Contact

For inquiries, complaints, or any requests relating to our handling of Personal Information, please contact us at the following email address.